Going Viral
business / Marketing

Going Viral

Hi People! Having discovered some really masterful Advertising in  last week’s Post “Dumb Ways to Die”, I’m now concerned with the question of what exactly made these clips so powerful and successful.  The answer, surely, is Viral Marketing. But what exactly is Viral Marketing? As an answer, I’d like to present you yet another video. … Continue reading

What do a TV Show, a World’s Bestseller and a Newspaper all have in Common?
Marketing

What do a TV Show, a World’s Bestseller and a Newspaper all have in Common?

One simple answer is: a lot. All these forms of media are designed to convey different things to us: Information, Entertainment, Warnings, Culture,… Take one example. The Series “NCIS” (Naval Criminal Investigative Service) airs every Tuesday on US Television. It’s fictional, clearly meant for entertainment.  But it also gives a warning: what will happen to … Continue reading