Latest Entries
Which branches do need Business Technology? – Part 1
business

Which branches do need Business Technology? – Part 1

Medical science “We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.” – Carl Sagan IFAP, SAP, SPSS, ENTNOTE – all names of technology used by doctors and pharmaceutics, but how much do they understand of these programs, of business technology and how much … Continue reading

What do a TV Show, a World’s Bestseller and a Newspaper all have in Common?
Marketing

What do a TV Show, a World’s Bestseller and a Newspaper all have in Common?

One simple answer is: a lot. All these forms of media are designed to convey different things to us: Information, Entertainment, Warnings, Culture,… Take one example. The Series “NCIS” (Naval Criminal Investigative Service) airs every Tuesday on US Television. It’s fictional, clearly meant for entertainment.  But it also gives a warning: what will happen to … Continue reading