The Social Media Intern – A complete Non-Sense?
business / Management / Marketing

The Social Media Intern – A complete Non-Sense?

 As I have announced in our Week-in Preview I am going to take a look at one big party that realizes online marketing in today’s business world – especially in young start-ups. Website Localization and Social Media are both crucial parts of implementing a successful marketing strategy. Web Localization has been treated by me intensively in my … Continue reading

Going Viral
business / Marketing

Going Viral

Hi People! Having discovered some really masterful Advertising in  last week’s Post “Dumb Ways to Die”, I’m now concerned with the question of what exactly made these clips so powerful and successful.  The answer, surely, is Viral Marketing. But what exactly is Viral Marketing? As an answer, I’d like to present you yet another video. … Continue reading

Web Globalization – Lingua Franca = Web Localization?
business / Culture / Economy / Marketing / Multilingualism

Web Globalization – Lingua Franca = Web Localization?

As I have started writing in my previous blog post English- the Business World’s Lingua Franca? English is the number one language when it comes to business – but not always. Today I am going to discuss when local languages play a major role in the business world.  I have been mentioning multinational companies in which most … Continue reading

What do a TV Show, a World’s Bestseller and a Newspaper all have in Common?
Marketing

What do a TV Show, a World’s Bestseller and a Newspaper all have in Common?

One simple answer is: a lot. All these forms of media are designed to convey different things to us: Information, Entertainment, Warnings, Culture,… Take one example. The Series “NCIS” (Naval Criminal Investigative Service) airs every Tuesday on US Television. It’s fictional, clearly meant for entertainment.  But it also gives a warning: what will happen to … Continue reading