The Social Media Intern – A complete Non-Sense?
business / Management / Marketing

The Social Media Intern – A complete Non-Sense?

 As I have announced in our Week-in Preview I am going to take a look at one big party that realizes online marketing in today’s business world – especially in young start-ups. Website Localization and Social Media are both crucial parts of implementing a successful marketing strategy. Web Localization has been treated by me intensively in my … Continue reading

Web Globalization – Lingua Franca = Web Localization?
business / Culture / Economy / Marketing / Multilingualism

Web Globalization – Lingua Franca = Web Localization?

As I have started writing in my previous blog post English- the Business World’s Lingua Franca? English is the number one language when it comes to business – but not always. Today I am going to discuss when local languages play a major role in the business world.  I have been mentioning multinational companies in which most … Continue reading

business / Culture / Economy / Multilingualism

More than just one language – Multilingualism in Business. The Next Generation is Getting ready.

No culture can survive, if it attempts to be exclusive. By Mahatma Gandhi. Language is a crucial part when it comes to culture. Especially nowadays as the world is becoming interdependent in terms of economy and partially in politics. People move with their families where jobs are offered and as Sachin Rambhau Kukale, an Indian business blogger, … Continue reading