With the last trends of 2012 being recorded, predictions have started on how this year will turn out. So, for my final blog post, I would like to see what the crystal ball gazers have come up with!
Trends in (Web) Design
Gannon Burgett of theindustry.cc has come up with 13 Predictions for Trends in Design for 2013: along with Flat Designs mimicking Windows 8’s new OS (see picture) and larger Fonts on web pages (to accommodate the usage of small screens on smartphones), Burgett predicts that more and more Web Pages will want to achieve what he calls “responsive designs.”
These are web layouts that “will work on every device almost effortlessly […] presenting me with the exact same information in an aesthetically appealing manner.”
The problem, I imagine, is to achieve compatibility with not only different browsers (IE, Firefox, Google Chrome, etc) but different screen resolutions and different operating systems as well.
Responsive design is becoming the go-to way to present web-based content. Designing specifically for every device in the world is nothing short of impossible […].
Andreas Lenz from t3n.de looked more into the direction of upcoming trends in Search Engine Optimization (SEO). What I found particularly fascinating about his predictions were his notions about user behavior. Lenz described an algorithm that might, in future, sort Search Engine hits according to user content.
Say, for example, a user clicked on a search hit, but returned to the search results almost immediately to find another, then that says he was not content with his first choice. Lenz predicts that Search Engines will need to optimize their search results somehow, else they will go down in ranking – and probably, internet traffic.
In 2012, the introduction of Apples iPad Mini was a huge success: released in November, “ads served to iPad Minis grew 28% per day” (millennialmedia.com). This information stems from the 2012 Mobile Highlights infographic, publishing their examinations of the mobile leaders that year. And while said infographic states that “The iPad mini is growing, but don’t worry, the full size iPad isn’t going anywhere”, knowing what I know since my last blog post, “Fruit Of The Poisonous Tree”, how long can it be till one hardware replaces the other?
Concluding, I personally was baffled by the amount of predictions for the year. I think they all have to be taken in with a certain amount of caution: while some might hold true, others may be totally false.
I mean, for all the posts I published, I could not once have truly predicted where my next blog post might be leading me. When it’s as unpredictable on such a basic level, how difficult must predicting the future for huge companies or Marketing strategies be!