Having discovered some really masterful Advertising in last week’s Post “Dumb Ways to Die”, I’m now concerned with the question of what exactly made these clips so powerful and successful. The answer, surely, is Viral Marketing.
But what exactly is Viral Marketing?
As an answer, I’d like to present you yet another video.
So basically, the Viral Marketing trick is all about making people like your Products or ideas so much that they want to share them with others!
What are the perks?
Well, according to Alex Petrovic from goviral.com, “the moment a business or a company decides to go viral on the advertising strategies, gross sales and brand recognition are improved, resulting into a bigger profit”.
He also names the tools for Viral Marketing: the ultimate tool, the internet, with social networking sites and blogging, but also word-of-mouth, texts, images, eBooks, ads, banners, and social Media like TV and Radio.
And how does it work?
Well, here opinions start to differ.
eMarketing-egypt.com describes Viral Marketing as a “set of wheels”: “if one wheel turns, it causes the other wheel to turn”, also. They also give advice on how to shape content, useful, relevant information, brand memorability, leverage online presence and viral hooks, all of which help the wheels to turn.
Adam Harrell from neboagency.com, however, has a completely different approach: first of all, he divides Viral Marketing into 2 Categories:
“Viral Memes”, which are short-lived phenomena that appear in popular culture, get shared a lot, and disappear just as quickly, and “Viral platforms”, that possess increasing utility for their users the more people join. They become “more viral” the more they’re shared, and are attributed with certain “stickiness”, according to Harrell.
He also claims that “you have to throw a lot of stuff against the wall to get something to stick” and cautions that “Memes are unpredictable”. He emphasizes this, because
“they require an adoption by the greater culture that is completely random.”
– which makes it sound so difficult.
Others, like Cynthia from viralmarketinguru.com are more sanguine. She just thinks the fun-factor is the most important aspect. She claims that by creating entertaining enough content and then asking your social background to share it, things will spread themselves. “Simply create an e-mail containing several jokes, insert an image that has your web address on it, or write some content and place your links, then send it to your friends asking them to pass it on.”
So, what do you think of Viral Marketing?
Feel free to leave a comment!